Dr. Michael Beer, co-author of Higher Ambition: How Great Leaders Create Economic and Social Value, challenges the convention of business leaders to be driven primarily by profit. In this episode of Edgewise, Michael explains how todayâ€™s most prosperous leaders are investing in their employees as social capital, encouraging them to think of customers outside of a transactional context and build valuable relationships. He discusses the importance of defining the direction of an organization in alignment with specific core beliefs , inspiring managers, employees, and customers to work towards a greater good.
Dr. Michael Beer is Cahners-Rabb Professor of Business Administration, Emeritus at Harvard Business School. He is also Chairman of TruePoint Partners, a research based consultancy, and the TruePoint Center For High Performance and High Commitment. In addition to writing for numerous academic and business journals, Dr. Beer is the author of nine books such as Breaking the Code of Change and The Critical Path to Corporate Renewal.
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