Itâ€™s 3:00 a.m. Do you know what your customer wants? According to Robert Bloom, author of The New Experts: Win Todayâ€™s Newly Empowered Customers at Their Four Decisive Moments, your customer is one second of Smartphone research and a twitter review away from being on to the next brand. Robert explains why anticipating the â€œ3:00 a.m. nightmareâ€ and nailing several make or break, now or never moments throughout the customer experience is the key to making your brand their preference.
Robert H. Bloom is a widely respected authority on business growth. He served as U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, and helped craft and implement growth strategies for some of the world’s largest brands, including BMW, L’Oreal, Nestle, Southwest Airlines, and T-Mobile.
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