Stephen Wunker on Capturing New Markets

Exxon is to kerosene as Nintendo Wii is to Atari. In his book Capturing New Markets, Stephen Wunker expounds on the premise that with every successful new product, platform or medium, comes an underrepresented audience to be tapped into. Stephen explicitly explains how to leverage innovation for market domination.

Stephen Wunker is Managing Director, New Markets Advisors. Collaborating with companies ranging from start-ups to large corporations, he helps clients develop new ideas, evaluate growth opportunities, and improve how they organize to pursue innovation. Prior to becoming a consultant in this field, Stephen built and sold two companies — a telecom start-up and a corporate venture for one of Africa’s largest cellular carriers. Stephen also led case teams at the leading consulting firm Bain & Company. He has written dozens of articles for publications including Forbes and BusinessWeek, and his television appearances include Bloomberg and the BBC. He has been a Visiting Executive at Dartmouth’s Tuck School of Business. Stephen has an MBA from Harvard Business School, a Master’s in Public Administration from Columbia University, and a BA in public policy, cum laude, from Princeton.

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