From the Walkman to the iPod, humans are a mobile species and now with smart phones and wireless networks, we’re more on-the-go and in touch than ever. Now companies have to be ready for this mobile clientele anywhere, any time. Emily Nagle Green, in her new book Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business, gives examples of how companies can adapt to these changes and keep up with their customers, anywhere.
Emily Nagle Green is chartered with continuing Yankee Group’s leadership in navigating the global connectivity revolution as the president and CEO and sits on the Board of Directors. Before joining Yankee Group, Green was the CEO of Cambridge Energy Research Associates (CERA), the preeminent research and consulting firm in the energy sector, and led its sale in 2004 to IHS Energy. Previously, Green served for nine years in leadership roles with the IT advisory firm Forrester Research, helping the company grow from a privately held boutique to a publicly traded market leader. From 2001 to 2003, she was managing director, Forrester Research North America; she also launched and built the company’s European operations from 1998 to 2001.