Nick Webb on What Customers Crave

How to define the perfect customer experience.

December 30, 2016 / Podcast # 16-38

Nick Webb

What sets you apart isn’t your product but the experience surrounding your product. People don’t go to Starbucks just for the coffee, they go for the experience. Nick Webb, author of What Customers Crave, published by AMACOM, joins us to talk about how to cultivate the perfect customer experience, even if you’re selling widgets, not lattes.

Read more…