Jeff Rosenblum on Stopping Friction for Your Customers

Stop getting in the way of people who want to give you money.

June 30, 2017 / Podcast # 17-26

Jeff Rosenblum

Friction is an unfortunate part of life but it can be overcome. Jeff Rosenblum, co-director of the new documentary The Naked Brand, joins us to talk about the various kinds of friction we encounter and how brands can remove what is stopping their customers from making purchasing decisions.

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