Howard Behar on the Secret of Starbucks’ Success

Building pride and service into corporate culture.

March 28, 2008 / Podcast # 08-13

Howard Behar

After a working life spent building Starbucks from a chain of 28 stores to an international coffee business through positions such as executive vice president of sales, founding president of Starbucks International and president of Starbucks North America, Howard Behar tells of the strategies he used to establish the business into the success it is today. Following the release of his book It’s Not About the Coffee, Behar shares the soft skills that helped to construct the company from a regional outlet to a corporation with international reach. Read more…