Nick Westergaard on Getting Scrappy

Using limited resources to build a strong brand.

September 30, 2016 / Podcast # 16-25

Nick Westergaard

Social media is taking over marketing and it can be hard to keep up but you don’t have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company no matter what size. You’ll be able to work smart, not hard, and do more with fewer resources.

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Jane Jordan on Managing Media Through a Crisis

Protecting Your Assets in the Digital Age

April 20, 2012 / Podcast # 12-08

Jane Jordan

Jane Jordan, author of the book The Four Stages of Highly Effective Crisis Management says that every company should have a crisis communication plan. With the development of social media and new forms of immediate communication, it is even more important than ever. What was once the province of professional reporters is now free and available to everyone. Regardless of a company’s preferred talking points, anyone can hit “post” instantly, as there are fewer and fewer communication boundaries. However, if you have a plan, Jane says it’s possible to be prepared and successfully manage a communication crisis as in the cases involving the Red Cross or BP.

A former journalist with Australian Consolidated Press in Sydney, Jane Jordan has been at the forefront of media training and crisis management for over two decades. She developed a unique four-stage methodology for crisis management whilst at the helm of Australia’s leading media training consultancy, Media Skills. The methodology has been used around the world by hundreds of organizations and thousands of executives.

For additional training on this topic, consider these AMA seminars:
*How to Create an ITIL Service Desk and Incident Management Process
*AMA’s Insurance and Risk Management Workshop
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization

To learn more, read these AMACOM Books:
*Why Some Companies Emerge Stronger and Better from a Crisis, by Ian I. Mitroff
*Managing Crisis Before They Happen, by Ian I. Mitroff, Gus Anagnos
*Chaotics, by Philip Kotler, John A. Caslione

 

Christine Eberle on Social Media and Corporate Culture

Sparking conversations and empowering ideas

October 21, 2011 / Podcast # 11-42

Christine Eberle

Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.

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Elizabeth Harrin on Emerging Social Media Technology

Communicating without breaking the bank or breaking a sweat.

July 1, 2011 / Podcast # 11-26

Elizabeth Harrin

Social media has emerged over the last decade as the most prominent online presence; very few websites are static pages with no updates or interaction anymore. These breakthroughs in technology are supposed to make communication easier but there can be so many different brands and platforms available, the choice of provider can be daunting. However, our guest Elizabeth Harrin points out that not every option to communicate requires thousands of dollars and long meetings with IT: blogs and wikis are free, easy, and widespread. A simple but effective technological approach can make all the difference to internal communication and to the customer base as well. Read more…

 

Charlene Li on the Importance of Social Media to Promote Openness

How to use social media for a competitive advantage.

July 30, 2010 / Podcast # 10-31

Charlene Li

Facebook isn’t just for college students anymore. Businesses are quickly learning that a social media presence, on facebook, on twitter, or on their blogs, can be vastly important to the company. In her new book Open Leadership, Charlene Li talks about how to use these new sites to generate interest in the company, both for the customers and for the employees, giving them a sense of purpose and enthusiasm.

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