Michael Hoefflinger on Becoming Facebook

The Social Network movie was not completely accurate.

April 21, 2017 / Podcast # 17-16

Michael Hoefflinger

It seems like everyone has a Facebook account these days and that’s no accident. Michael Hoefflinger, former marketing exec at the social media giant, knows first hand what it was like to sit in meetings with Mark Zuckerberg and Sheryl Sandberg and watch their straegies to grow the business. He joins us to talk about his new book Becoming Facebook, published by AMACOM, and the keys to Facebook’s meteoric success.

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