Aviad Meitar on Refreshing Romania with Pepsi

How he brought Pepsi to Romania.

May 28, 2010 / Podcast # 10-22

Aviad Meitar

A familiar brand in America but overseas, Pepsi was not a household name until now. In his new book, An Unimaginable Journey: How Pepsi Beat the Odds in Romania, Aviad Meitar explains how they noticed that Romania was an emerging economy, poised to become a significant trade partner with the rest of Europe and overseas. By bringing new skills, sales and management to a community eager to learn, he oversaw the group’s growth to the ultimate sale of the business to PepsiCo’s 2nd largest bottler worldwide in mid 2006. Read more…