David Livermore

David Livermore, author of The Cultural Intelligence Difference, due out this month, defines Cultural Intelligence Quotient (CQ) as one’s ability to function effectively across national, ethnic, and organizational cultures. From a misinterpreted gesture, to an email in lieu of a phone call, there are implicit actions, rules, and guidelines that differ from countries or even corporations, that can make a profound professional impression. Knowledge of these nuances isn’t innate, regardless of skill-level, IQ, or EQ. But CQ can be learned. David outlines the four areas of CQ and why your proficiency in them can be the defining factor in your career progress.
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Aviad Meitar on Refreshing Romania with Pepsi

How he brought Pepsi to Romania.

May 28, 2010 / Podcast # 10-22

Aviad Meitar

A familiar brand in America but overseas, Pepsi was not a household name until now. In his new book, An Unimaginable Journey: How Pepsi Beat the Odds in Romania, Aviad Meitar explains how they noticed that Romania was an emerging economy, poised to become a significant trade partner with the rest of Europe and overseas. By bringing new skills, sales and management to a community eager to learn, he oversaw the group’s growth to the ultimate sale of the business to PepsiCo’s 2nd largest bottler worldwide in mid 2006. Read more…

 

J. Byrne Murphy on the Best Ways to Do Business Overseas

A real life international adventure story, and what we can learn from it.

February 13, 2009 / Podcast # 09-07

J. Byrne Murphy

When J. Byrne Murphy moved to France in the early 1990s to launch the European division of MacArthur Glen, a company that operates high fashion outlet malls, he was sure the venture would be a slam dunk. The MacArthur Glen concept had been a tremendous success in America, and the fashion loving European market seemed like a natural fit. But, as he describes in his new book, Le Deal: How a Young American, in Business, in Love, and in Over His Head, Kick-Started a Multibillion Dollar Industry in Europe, what Murphy didn’t realize was that he was walking into a political, perfect storm of anti American sentiment and protectionist policies that included the Prime Minister of France declaring a moratorium on all new retail development across the country. Read more…