Mark Johnson on Seizing the White Space

Enabling technology to renew your business model.

November 30, 2018 / Podcast # 18-35

Mark Johnson

Mark Johnson has updated his classic book Seizing the White Space: Business Model Innovation for Growth and Renewal with a new chapter taking into account our relationship with digital technology. He joins us to talk about disrupting new markets and how to couple digital with business models.

Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today’s Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award–winning “Reinventing Your Business Model” in Harvard Business Review.


Mark Johnson on Finding Consumer Needs

Turning opportunity into your next big idea.

April 9, 2010 / Podcast # 10-15

Mark Johnson

In his new book, Mark Johnson developed the idea of White Space, a need in the market that your company can meet. Whether it’s improving on what you already work on or finding something new to perfect, every company has some White Space just waiting to be filled.

Mark W. Johnson is Co Founder and Chairman of Innosight, a strategic innovation, consulting and investment company with offices in Massachusetts, Singapore and India. Mark has just written a new book titled Seizing The White Space: Business Model Innovation for Growth and Renewal.