Leonard Sherman on Considering Your Brand Long-Term

How to stay true to your mission while adapting to changing times.

March 3, 2017 / Podcast # 17-09

Leonard Sherman

Customers needs are always changing. Even the most universal products get updated and each brand has to figure out how to change with the times. Leonard Sherman, author of If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth, joins us with lots of examples of companies doing it right and some of the ones who got it wrong.

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