Michael Hoefflinger on Becoming Facebook

The Social Network movie was not completely accurate.

April 21, 2017 / Podcast # 17-16

Michael Hoefflinger

It seems like everyone has a Facebook account these days and that’s no accident. Michael Hoefflinger, former marketing exec at the social media giant, knows first hand what it was like to sit in meetings with Mark Zuckerberg and Sheryl Sandberg and watch their straegies to grow the business. He joins us to talk about his new book Becoming Facebook, published by AMACOM, and the keys to Facebook’s meteoric success.

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Nick Westergaard on Getting Scrappy

Using limited resources to build a strong brand.

September 30, 2016 / Podcast # 16-25

Nick Westergaard

Social media is taking over marketing and it can be hard to keep up but you don’t have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company no matter what size. You’ll be able to work smart, not hard, and do more with fewer resources.

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