Protecting Your Assets in the Digital AgeApril 20, 2012 / Podcast # 12-08
Jane Jordan, author of the book The Four Stages of Highly Effective Crisis Management says that every company should have a crisis communication plan. With the development of social media and new forms of immediate communication, it is even more important than ever. What was once the province of professional reporters is now free and available to everyone. Regardless of a companyâ€™s preferred talking points, anyone can hit â€œpostâ€ instantly, as there are fewer and fewer communication boundaries. However, if you have a plan, Jane says itâ€™s possible to be prepared and successfully manage a communication crisis as in the cases involving the Red Cross or BP.
A former journalist with Australian Consolidated Press in Sydney, Jane Jordan has been at the forefront of media training and crisis management for over two decades. She developed a unique four-stage methodology for crisis management whilst at the helm of Australia’s leading media training consultancy, Media Skills. The methodology has been used around the world by hundreds of organizations and thousands of executives.
For additional training on this topic, consider these AMA seminars:
*How to Create an ITIL Service Desk and Incident Management Process
*AMAâ€™s Insurance and Risk Management Workshop
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization
To learn more, read these AMACOM Books:
*Why Some Companies Emerge Stronger and Better from a Crisis, by Ian I. Mitroff
*Managing Crisis Before They Happen, by Ian I. Mitroff, Gus Anagnos
*Chaotics, by Philip Kotler, John A. Caslione