Ben Parr on How to Get and Maintain Attention

Getting positive attention and keeping it.

January 8, 2016 / Podcast # 16-01

Ben Parr

Ben Parr, author of Captivology: The Science of Capturing People’s Attention, joins us with multiple case studies of brands and organizations who used marketing and social media effectively to keep the public’s attention. Whether it’s a 75 year old brand or a charity organization or an individual contributor, we all need attention, to be listened to, to get anything done.

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