Jeff Rosenblum on Stopping Friction for Your Customers

Stop getting in the way of people who want to give you money.

June 30, 2017 / Podcast # 17-26

Jeff Rosenblum

Friction is an unfortunate part of life but it can be overcome. Jeff Rosenblum, co-director of the new documentary The Naked Brand, joins us to talk about the various kinds of friction we encounter and how brands can remove what is stopping their customers from making purchasing decisions.

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Nick Westergaard on Getting Scrappy

Using limited resources to build a strong brand.

September 30, 2016 / Podcast # 16-25

Nick Westergaard

Social media is taking over marketing and it can be hard to keep up but you don’t have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company no matter what size. You’ll be able to work smart, not hard, and do more with fewer resources.

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Dick Martin on Adapting to a Diversified World

Understanding and Targeting New Demographics

June 29, 2012 / Podcast # 12-13

Dick Martin

Dick Martin joins us on Edgewise to discuss his latest book Otherwise: The Wisdom You Need To Succeed In A Diverse World. The main theme of this book is that businesses must strive to better understand people unlike themselves, and why this ability is now more important than ever. Dick touches on the three steps he describes in his book for businesses such as Fox News and MSNBC to adapt to the flux in society. He also discloses who he deems the most innovative marketers in the world.

Dick Martin is a business writer specializing in marketing and public relations. He has written articles for the Harvard Business Review, BusinessWeek.com, the Conference Board Review, Leader to Leader, the Journal of Business Strategy, and the PR Encyclopedia. He is also a frequent speaker to business and student groups. Martin was executive vice president of public relations, employee communications and brand management for AT&T from 1997 to 2003, capping a 32-year career with the company. He was also chairman of the AT&T Foundation.

For additional training on this topic, consider these AMA seminars:
*AMA’s Advanced Course in Strategic Marketing
*Strategic Agility and Resilience: Embracing Change to Drive Growth
*Communicating Up, Down and Across the Organization

To learn more, read these AMACOM Books:
*Leading with Cultural Intelligence, by David Livermore, Ph.D.
*Building a House for Diversity, by R. Roosevelt Thomas, Marjorie I.
*The Cultural Intelligence Difference, by David Livermore, Ph.D.

 

Anders Dahlvig on IKEA’s Global Social Ambition

Continual Growth of an Industry Giant

March 23, 2012 / Podcast # 12-06

Anders Dahlvig

In this edition of Edgewise Anders Dahlvig chronicles his rise from store manager to president CEO of IKEA. Anders discusses his book, The IKEA Edge: Building Global Work, the affect globalization has had a on the retail business and how important it is for companies to adapt this new market culture. Anders also reveals his thoughts on corporate culture versus national culture and the difficulties in keeping out bureaucracy, complacency in a steadily growing corporation. Listen as Anders shares the unique vision he relied on to lead IKEA through its best and worst times.
Anders Dahlvig is the Former Group President and CEO of IKEA, a leading international retailer of home furnishing products. Anders is also a member of European Retail Round Table. He is a director of Oriflame Cosmetics AB, H&M Hennes & Mauritz AB and Axel Johnson AB; Kingfisher Plc and is Chairman of The New Wave Group and a member of the Advisory Board of Lund University Business School. He received received the Swedish award for Good Environmental Leadership in 2002 for his independent and persistent work with environmental sustainability issues. In 2006, he also received the U.S. Foreign Policy Association’s Global Social Responsibility award.
For additional training on this topic, consider these AMA seminars:
*Strategic Agility and Resilience: Embracing Change to Drive Growth
*Management Skills for New Supervisors
*Corporate Cash Management

To learn more, read these AMACOM Books:
*Now, Build a Great Business!, by Mark Thompson, Brian Tracy
*Investing in a Sustainable World, by Matthew J. Kiernan
*Secrets of the Marketing Masters, by Dick Martin

 

Robert Bloom on Winning Customer Preference

Engaging consumers in an age of declining loyalty

August 26, 2011 / Podcast # 11-34

Robert Bloom

It’s 3:00 a.m. Do you know what your customer wants? According to Robert Bloom, author of The New Experts: Win Today’s Newly Empowered Customers at Their Four Decisive Moments, your customer is one second of Smartphone research and a twitter review away from being on to the next brand. Robert explains why anticipating the “3:00 a.m. nightmare” and nailing several make or break, now or never moments throughout the customer experience is the key to making your brand their preference.
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Bill Holland on Cracking the New Job Market

August 19, 2011 / Podcast # 11-33

Bill Holland

What do Food network star Paula Dean and waste management mogul Sidney Torres have in common? They bred their super successful brands out of hardship, career expert, Bill Holland explains in this episode of Edgewise. Bill shares strategies from his new book, Cracking the New Job Market: The Seven Rules for Getting Hired in Any Economy (AMACOM), and lays out how to represent yourself as a professional brand that clearly defines your value as congruent with what employers are recruiting for.
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Phil Geier on the Creation of Advertising

How modern advertising was created and how it can sustain businesses today.

March 19, 2010 / Podcast # 10-12

Phil Geier

Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil “Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in SURVIVE TO THRIVE: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, SURVIVE TO THRIVE reveals an insider’s take on the glamorous real world of 1960s and 70s advertising and features a veritable who’s who of mid-20th century luminaries. Read more…

 

Robbie Vorhaus on Branding Your Business Through Stories

How to know your customers and get their attention.

February 26, 2010 / Podcast # 10-09

Robbie Vorhaus

What is your story? Who is your audience? How are you telling your story? Robbie Vorhaus, of Vorhaus Communications, says that with good storytelling companies can brand and market themselves to really get attention. Every company has a soul and a story to tell. Read more…

 

Tim Sanders on How Companies Profit from Doing Good

When a company enriches people, communities and the environment, it can enrich its bottom line.

February 20, 2009 / Podcast # 09-08

Tim Sanders

In a follow-up to his popular 2008 Edgewise interview , Tim Sanders talks about how the “make a difference” factor is revolutionizing brand building, and how companies not paying attention to this change in marketing and mission branding are at the verge of obsolescence. Sanders offers practical advice every individual and company can use to make the world a better place–now and in the future. Read more…