Christine Eberle on Social Media and Corporate Culture

Sparking conversations and empowering ideas

October 21, 2011 / Podcast # 11-42

Christine Eberle

Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.

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Stephen Wunker on Capturing New Markets

Noticing the nooks and exploiting the crannies

July 8, 2011 / Podcast # 11-27

Stephen Wunker

Exxon is to kerosene as Nintendo Wii is to Atari. In his book Capturing New Markets, Stephen Wunker expounds on the premise that with every successful new product, platform or medium, comes an underrepresented audience to be tapped into. Stephen explicitly explains how to leverage innovation for market domination.
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Jennifer Kahnweiler on the Introvert Advantage

How introverts can flex their intrinsic assets to thrive in business

April 29, 2011 / Podcast # 11-17

Jennifer Kahnweiler

According to Jennifer Kahnweiler, author of The Introverted Leader: Building on Your Quiet Strength, introversion is a trait shared by society’s most distinguished leaders: Bill Gates, Warren Buffet, and President Obama. In this episode of Edgewise, she provides tips on how to harness attributes commonly associated with introversion, such as calm temperament, depth of focus, and thoughtful communication to lead effectively. Jennifer also delves into the introvert/extrovert dynamic across corporate hierarchy, how introverts are embracing social media to build their brands, and the surprising truth about introverts and corporate power.
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