Mark Johnson on Seizing the White Space

Mark Johnson has updated his classic book Seizing the White Space: Business Model Innovation for Growth and Renewal with a new chapter taking into account our relationship with digital technology. He joins us to talk about disrupting new markets and how to couple digital with business models.

Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today’s Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award–winning “Reinventing Your Business Model” in Harvard Business Review.

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