Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.
For additional training on this topic, consider these AMA seminars:
Fundamentals of Marketing: Your Action Plan for Success
Aligning Marketing and Sales: Achieve Success Through Collaboration
Measuring and Maximizing Marketing ROI
AMA’s Advanced Course in Strategic Marketing
Developing and Executing a Customer-centric Strategy
For related reading from AMACOM Books: