Andy Sernovitz on successful word of mouth marketing

Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.

For additional training on this topic, consider these AMA seminars:

Fundamentals of Marketing: Your Action Plan for Success
Aligning Marketing and Sales: Achieve Success Through Collaboration
Measuring and Maximizing Marketing ROI
AMA’s Advanced Course in Strategic Marketing
Developing and Executing a Customer-centric Strategy

For related reading from AMACOM Books:

Beyond Buzz by Lois Kelly
The Secrets of Word-of-Mouth Marketing by George Silverman
Be a Network Marketing Superstar by Mary and Wayne Christensen

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