Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy and culture caused by massive population shifts from generation to generation. Ken shares his observations on how marketers can respond to these changes.
For additional training on this topic, consider these AMA seminars:
Aligning Marketing and Sales: Achieve Success Through Collaboration
AMA’s Advanced Course in Strategic Marketing
Market Research: How to Get the Right Data to Make the Right Decisions
Using Talent Management to Build a Culture of Excellence
For related reading from AMACOM Books: