Lois Kelly on Conversational Marketing

Lois Kelly is the author of Beyond Buzz: The Next Generation of Word of Mouth Marketing. She’s dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute.Lois’ articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. Lois is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University’s fast-growing Communications Studies program.

For additional training on this topic, consider these AMA seminars:

Fundamentals of Marketing: Your Action Plan for Success
AMA’s Advanced Course in Strategic Marketing
Agile Marketing Boot Camp

For related reading from AMACOM Books:

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
The Marketing Plan, 3rd edition

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