Novartis is currently a multinational pharmaceutical company but when it started over two centuries ago they were manufacturing dyes for textiles. It was only when someone noticed the health benefits of their dyes that they made the switch. Howard Yu, author of Leap, joins us to talk about how this leap to a similar but different industries as the key to staying relevant in an constantly changing business market.
Howard Yu is the LEGO professor of management and innovation at the prestigious IMD business school in Switzerland as well as the director of its signature program, the three-week Advanced Management Program (AMP), an executive education course. In 2015, Yu was selected by Poets&Quants as one of “The World’s Top 40 Business Professors Under 40,” and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organizations are managed and led.” He has delivered customized training programs for leading organizations including Mars, Maersk, Daimler, and Electrolux. His articles have appeared in Forbes, Fortune, Harvard Business Review, The Financial Times, and The New York Times. Yu received his doctoral degree from Harvard Business School. Prior to his doctorate, he worked in the banking industry in Hong Kong.