In the book The Alliance: Managing Talent in the Networked Age authors Chris Yeh and Ben Casnocha, along with Reid Hoffman talk about the relationship between managers and employees and why an alliance-style of communication between the two parties is the most beneficial. They refer to this style as the â€œTour of Dutyâ€ Model. This type of communication consists of a mission objective, which gives the employee a better understanding of what he or she is trying to accomplish. Managers and employees can use this objective as a tool to determine what each party will eventually attain at the conclusion of the process. One of the most important aspects of the tour of duty model is to set a realistic time period over which the objective gets completed. Another interesting topic discussed in the book is how companies use their employees as â€œnodesâ€ to gather information about the outside business industry. This can be done by observing other professionalâ€™s connections and networks. Yeh and Casnocha believe this can be done by using in-depth networking to maintain up to date company alumni relations. These alumni can help in recruiting, giving feedback, and in referring business.
Chris Yeh is the VP Marketing for PBworks, co-founder and General Partner of Wasabi Ventures, and has been working with high-tech startups since 1995. He has written over 2,000 posts on topics ranging from the psychology of entrepreneurship to achieving happiness in Silicon Valley. Previously, he was the first investor in and interim CEO of Ustream.TV.
Ben Casnocha is an American writer and entrepreneur, based out of San Francisco, California. Casnocha is founder of Comcate, an e-government technology firm, and the author of three books, including the New York Times bestseller The Start-Up of You. He is a keynote speaker at many business events and conventions. In 2006, BusinessWeek named Casnocha one of America’s best young entrepreneurs.