John Addison on a Leader’s Positivity

Whenever someone would come to John Addison with a crisis he would always ask “how many people died?” The answer was always zero. It’s all about perspective. It’s easy to be a leader in good times but in the bad, the leaders with the positive attitude will be able to weather the storm.

John Addison is renowned for his insight and wisdom on leadership, personal development and success. He was the former co-chief executive officer of Primerica from 1999-2015, emerged as a leader shortly after joining the company in the early 1980’s. During his more than 25-year tenure at Primerica, John rose in management and was critical to helping the company transition after the departure of its founder. Following the financial crisis of 2008, he spearheaded the process of separating from Citigroup. These efforts culminated with a successful IPO in 2010 that was 22 times oversubscribed.


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