Nolan Bushnell on Innovation Stagnation

Nolan Key Bushnell, founder of Atari, and the Chuck E. Cheese’s Pizza-Time Theaters, reveals some the main ideas in his new book Finding the Next Steve Jobs. Nolan warns that innovation stagnation affects all business, not just traditionally “creative” companies but even tech giants like Nokia. Once it ruled over 70% of the phone industry but had its market taken away by Blackberry when Nokia failed to come out with a competitor. One of the biggest concerns is that innovation breaks some of the traditional rules that business hold dear. Nolan talks about how business need to let go of some of the control that it once held and give it back to the workers to truly unleash innovation.


Nolan Bushnell is a technology pioneer, entrepreneur and scientist. Often cited as the father of the video game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese Pizza Time Theater. Over the past four decades, Bushnell has been a prolific entrepreneur, founding numerous companies, including: Catalyst Technologies, the first technology incubator; Etak, the first car navigation system whose mapping is still the basis for car navigation systems today; Androbot, a personal robotics company; and ByVideo, the first online ordering system, which allowed customers to order and pay for product from kiosks. Additionally, he has consulted for numerous corporations, including IBM, Cisco Systems and US Digital Communications.

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