When profits fall, dysfunction rises and morale flounders. According to Mark Stevens, author of Your Company Sucks: Itâ€™s Time to Declare War on Yourself, the first step of recovery is introspection. Mark asserts that great leaders pinpoint and take responsibility for their personal shortcomings and those of the company. Listen as he lays out the primary issues at the core of business failures, how to rectify them, combat complacency, and revive an organization.
Mark Stevens is the CEO of MSCO, a global marketing and management consultancy firm, which has serviced clients such as Nike, Starwood, GE, Guardian Life, Estee Lauder, AIG, and the MONY Group. He has written over a dozen books about business including Your Marketing Sucks, God is a Salesman: Learn From the Master, and Extreme Management. He also writes the highly successful blog â€œUnconventional Thinkingâ€.
For additional training on this topic, consider these AMA seminars:
*High-Impact Decision Making: Reducing Risk, Maximizing Results
*Customer Service Excellence: How to Win and Keep Customers
*The 7 Habits of Highly Effective PeopleÂ® 3-Day Signature Program
To learn more, read these AMACOM Books:
*Now, Build a Great Business!, by Mark Thompson and Brian Tracy
*Reinvention, by Brian Tracy
*Exceptional Service, Exceptional Profit, by Leonardo Inghilleri and Micah Solomon