Peter Gloor on How to be a Cool Farmer

We all want to be cool, even if everyone has a different definition of what that is. Great leaders step back and listen to their employees and their customers to find out what is cool for them. In his newest book, Coolfarming, Peter Gloor talks about how to succeed by truly listening to the community and using that audience to decide what is cool.

Peter Gloor has enjoyed a 20 year career as an executive for UBS, PWC and Deloitte. He divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne. And he’s been growing his startup company, Galaxy Advisors. Peter is the co author of the Amacom book, Coolhunting and is the author of the upcoming book, Coolfarming.

For additional training on this topic, consider these AMA seminars:

*Achieving Leadership Success Through People
*Project Team Leadership: Building Commitment Through Superior Communication
*Advanced Leadership Communication Strategies

To learn more, read these AMACOM Books:

*Coolfarming, by Peter Gloor
*Coolhunting, by Peter Gloor

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