Jeffrey Hollender on Key Business Lessons in Going Green

Back when “green” was just a color and not a movement, Seventh Generation was already at work creating earth-friendly, non-toxic, energy-conserving products. Jeffrey Hollender, co-founder and chairman of Seventh Generation, believes that the companies that will succeed are the ones who embrace responsibility and a genuine interest in a better future. His new book, The Responsibility Revolution: How the Next Generation of Businesses Will Win, explains that companies need to take a holistic and systemic approach to everything to company does in order to win.

Jeffrey Hollender is Chief Inspired Protagonist, co-founder, and Executive Chairperson of Seventh Generation. He is a member and former Director of the Social Venture Network, a group of socially-conscious business executives. He co-founded and was a Director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development. He was also an Advisor to The Council on Economic Priorities’ best-selling guide book, Shopping for a Better World. Hollender served as President of The Rainforest Foundation USA from 1992 to 1996, an organization created to protect the rainforest and the human rights of its indigenous peoples. He also served as a Board member and Chairperson of the Board of Directors of Vermont Businesses for Social Responsibility.

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