Historically, it is innovation that creates the next wave of growth in the economy during a downturn. Instead of trying the same thing over again, David Rhodes, suggests innovation in green technology, health care, and defense. Companies who embrace the changing economic climate are the ones primed to come out on top of a problematic economy.
David Rhodes is a senior partner and managing director of the London office of The Boston Consulting Group and the global leader of the Financial Institutions practice. He and his colleague Daniel Stelter have written the new book Accelerating Out of the Great Recession: How to Win in a Slow Growth Economy.