Jaynie Smith on Competitive Advantage

Jaynie L. Smith is the author of Creating Competitive Advantage and president of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized to Fortune 500 companies. She consults nationally and internationally with CEOs and executives, helping their businesses define competitive advantages.

For additional training on this topic, consider these AMA seminars:

Selling Your Competitive Advantage
Preparing for Leadership: What It Takes to Take the Lead
Competitive Strategy

For related reading from AMACOM Books:

Global Sourcing Logistics: How to Manage Risk and Gain Competitive Advantage in a Worldwide Marketplace

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