It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we’re doing and “why” we’re doing it. That’s why we’re leaving so much value on the table.
In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it. Merrifield presents case studies ranging from ING DIRECT to Amazon.com to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time.
Ric Merrifield spent nearly 15 years in various consulting roles helping organizations define and achieve their goals. Since joining Microsoft as director of strategy on the top secret Motion Incubation team, Merrifield has spend more than 10,000 hours as a business architect and has filed 12 patent applications, all with the goal of helping companies rethink their operating models.
For additional training on this topic, consider these AMA seminars:
To learn more, read these AMACOM Books:
* Transnational Leadership Development by Beth Fisher-Yoshida, Kathy D. Geller