The ability to compare price and product created by Internet search engines coupled with our insatiable desire for instant information have created a volatile new breed of buyer, the search and switch customer. In these bruising economic times, businesses unprepared to address this buyer are losing market share by the minute.
In her book Taming The Search and Switch Customer: Earning Customer Loyalty In A Compulsion To Compare World, loyalty guru Â Â Jill Griffin, advisor to Microsoft, Dell, Toyota, Marriott, HP, Days Inn and Western Union, provides a fresh, new arsenal of loyalty solutions uniquely calibrated for todayâ€™s compulsion to compare planet of buyers.
Jill Griffin is known to her clients as the loyalty maker. And since 1988 sheâ€™s led Austin based Griffin Group, helping firms worldwide build fierce, loyal customers. Her clients include Microsoft and Dell, as we heard before, Toyota, Marriott, HP, Western Union and Sprint. Her previous book, â€œCustomer Loyaltyâ€ was named to Harvard Business Schoolâ€™s Working Knowledge list, and has been translated into six languages.
For additional training on this topic, consider these AMA seminars:
* Leveraging Web 2.0 to Engage Customers and Build Your Brand
* Fundamentals of Marketing: Your Action Plan for Success
* Customer Service Excellence: How to Win and Keep Customers
* Principles of Professional Selling