Archives from December 2016
How to define the perfect customer experience.December 30, 2016 / Podcast # 16-38
What sets you apart isn’t your product but the experience surrounding your product. People don’t go to Starbucks just for the coffee, they go for the experience. Nick Webb, author of What Customers Crave, published by AMACOM, joins us to talk about how to cultivate the perfect customer experience, even if you’re selling widgets, not lattes.
Using narrative to hook your audience.December 23, 2016 / Podcast # 16-37
Paul Smith, author of Lead with a Story and Parenting with a Story, has come out with a third installment of the series: Sell with a Story. He joins us to talk about how to set aside a portion of your sales pitch to tell stories to make your selling even more effective.
How to fit in everything you want to do.December 16, 2016 / Podcast # 16-36
Everyone is trying to balance their work life with their home life and all their interests, but especially women. It’s been called many things: work-life balance, trying to have it all, but Samantha Ettus, author of The Pie Life, likes to think of all our interests as a pie, work, home, and everything else getting its own slice. She joins us with tons of tips and small changes we can implement to achieve the perfectly balanced pie for our lives.
The ROI on trust.December 9, 2016 / Podcast # 16-35
High trust organizations are happier; happier profits and happier employees. Paul Zak was part of the team of scientists who first made the connection between oxytocin and trust and is the author of The Trust Factor, published by AMACOM. He joins us to talk about the business case for building trust and how it’s worked for many companies.
Don't be afraid to get disruptive.December 2, 2016 / Podcast # 16-34
Today on Edgewise Geoffrey Colon, author of the new AMACOM book Disruptive Marketing, joins us for a freewheeling conversation about music, technology, ethics, and taking the fear out of failure.