Archives from June 2014
The need for data analysis for a successful business.June 27, 2014 / Podcast # 14-13
With data crush, an overwhelming mass of information becomes readily available to individuals and companies. While things we need and want have become increasingly and conveniently available to us, it has also become harder to protect ourselves from deeper analysis of our psyches (re: spending habits). Christopher Surdak, a recognized expert in information security and regulatory compliance, believes that companies must use data analysis in order to survive in this economy. In his book Data Crush: How the Informational Tidal Wave is Driving New Business Opportunities, published by AMACOM, Surdak argues that if your company does not have a data literate expertâ€”that is also business savvyâ€”it will not survive the next 3 to 5 years. Surdak cautions, however, that companies should never know too much about their customers. Companies can anticipate what their customers need before they even know they do, but companies should not overemphasize when marketing to consumers.
Asking more questions to get the right answer.June 13, 2014 / Podcast # 14-12
Warren Berger, author of A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, discusses the importance of asking big questions. Todayâ€™s education system has deterred students from asking more and more questions by making them focus more on having the right answers. As adults, we continue this way of thinking and shy away from questioning what we see. After studying master innovators like Steve Jobs and Jeff Bazos, Berger realized that what made them so successful is the fact that they kept asking questions. To further succeed in their careers, these creative thinkers went ahead and answered those big questions.