Archives from September 2013
Hiring the best employees for your customers.September 20, 2013 / Podcast # 13-19
CEO of Parkwood Corp, chairman and CEO of the Jack, Joseph, and Morton Mandel Foundation, Morton Mandel has reached great success in both his financial and personal life. In his book It’s All About Who… Morton talks about his humble beginnings from working a summer job for his uncle in the wholesale auto parts business, to owning that same business with his brothers in July 1940. Though Morton joined the Army in World War II and left the business world behind him, it wasnâ€™t until after the war Morton and his brothers took a hard look at why their business was struggling to turn a major profit. Morton and his brothers realized that in an over-saturated market you have to come up with a different solution to attract customers; that sometimes business owners need to take a step back to see what their customers really need. What they learned propelled them into the future to live richer lives both monetarily and in the quality of life. Now Morton shares what he has learned about what a CEO is worth and how to hire and maintain â€œA employeesâ€.
How you can apply lessons learned from the AFR Midnight Rambler yacht crew.September 6, 2013 / Podcast # 13-18
In his new book Into the Storm, published by AMACOM, Dennis Perkins recalls the story of the AFR Midnight Rambler in the 1998 Sydney to Hobart Ocean Race. This race was the most perilous to date as a sudden storm stuck and took the lives of 6 sailors on The Rambler. However the other 55 sailors were rescued resulting in the largest search and rescue mission in Australian history. The AFR Midnight Rambler was not the biggest or the most well equipped ship but due to its unified crew, it found a way to not only overcome the horrible storm but to also win the overall race. These skills translate to the business world as well. Even in the worst of situations whether your business is facing a massive change or youâ€™re in a race staring down a major storm, a unified team can just pull of the seemingly impossible.