Archives from November 2010

Andrew Bennett on Well-Informed Shoppers Changing Consumer Culture

Technology is changing the way people do their shopping.

November 26, 2010 / Podcast # 10-48

Andrew Bennett

The way we shop has shifted dramatically, leading to an increase in the number of store-label brands being purchased to 20%. What’s surprising is that this is not just because of a change in the economy; most people buy the off-label brands because they’re really not that different from the big names. In his new book Consumed, Andrew Bennett deals with the many different ways consumer culture has changed to fit the new smart shoppers. Read more…


Stan Slap on Engaging Emotional Commitment in the Workforce

Why so many employees are dissatisfied.

November 19, 2010 / Podcast # 10-47

Stan Slap

Stan Slap asked thousands of managers what were their most important personal values and the top answers were “family” and “integrity.” When he asked the same managers which values they were most pressured to compromise, the top answers were “family” and “integrity.” It’s not that work is simply keeping us away from home and forcing us to lie, it’s that the majority of the workforce feels that they cannot truly be comfortable as themselves in the workplace. In his new book, Bury My Heart at Conference Room B, Stan discusses ways to tap into these unmet needs and create true emotional engagement in employees. Read more…


Mike Schwager on Projecting Your Best Professional Image

How to handle those high-pressure interviews.

November 12, 2010 / Podcast # 10-46

Mike Schwager

The most important part of an interview happens before the microphones are even turned on or the cameras start rolling. Preparation is key to any successful interview, says our guest, Mike Schwager. Remember to think about the talking points you want to bring up, be prepared to defend your stance but not be completely reactionary, and most of all, relax. Read more…


Adrian Ott on Customers Who Are Always Connected

How to handle customers who want everything now.

November 5, 2010 / Podcast # 10-45

Adrian Ott

Renting a movie can be fun, until the next day when you have to find time to return it to the store. Netflix saw that, and revolutionized the movie rental industry with easy delivery and no late fees. Blockbuster, late to the movies on demand game, recently filed for Chapter 11 bankruptcy. When time is our most precious resource, companies who value that and cater to the customer’s needs are the ones who rise to and stay on top. In her new book The 24 Hour Customer, Adrian Ott suggests that time is the most important competitive factor in today’s economy. Read more…