Archives from July 2010
How to use social media for a competitive advantage.July 30, 2010 / Podcast # 10-31
Facebook isn’t just for college students anymore. Businesses are quickly learning that a social media presence, on facebook, on twitter, or on their blogs, can be vastly important to the company. In her new book Open Leadership, Charlene Li talks about how to use these new sites to generate interest in the company, both for the customers and for the employees, giving them a sense of purpose and enthusiasm.
The five basic elements that keep us motivated.July 23, 2010 / Podcast # 10-30
In his new book Wellbeing, Tom Rath, with his writing partner Jim Harter, has identified five elements that contribute to a happy and well-adjusted life. These elements are universal to all countries and cultures. He details these five elements, how they affect us, and how we can makes changes in our lives, both in the workplace and in our personal lives, to be more fulfilled, more productive, and happier. Read more…
How even the "bottom of the ladder" employees are worth an investment.July 16, 2010 / Podcast # 10-29
Jody Heymann wants companies to invest in workers at the bottom of the ladder. These employees, the ones running the factory assembly lines or the retail cash registers, are the ones closest to the products and the customers and the employees who really know what is going on with the company. Smart managers know that if there is a problem that needs to be solved, they go to these employees first. In her book Profit at the Bottom of the Ladder, Jody shows that the most successful companies are the ones who have invested in training and benefits for all of their employees, keeping them happy, productive, and turning a profit. Read more…
How to listen to the employees and gain their trust, to make a better company.July 9, 2010 / Podcast # 10-28
Nelson Mandella, Mahatma Ghandi, Martin Luther King Jr. They all had something in common: the ability to inspire people and make them want to change. Vineet Nayar looks to them as an example of how to effectively manage a company, by inspiring and listening to the employees and making them the priority. That way managing people becomes less about directing them in what to do and more about motivating them to make their own decisions. Read more…
How to get women into more leadership roles.July 2, 2010 / Podcast # 10-27
Women may make up half of today’s workforce but only 3% of the Fortune 500 CEOs are women. Leadership roles have been hard-won by previous generations of women. Selena Rezvani gives women in Generations X and Y ideas on how to learn from these pioneering women. Her new book The Next Generation of Women Leaders encourages women to confidently move ahead into more leadership positions.