Archives from February 2010

Robbie Vorhaus on Branding Your Business Through Stories

How to know your customers and get their attention.

February 26, 2010 / Podcast # 10-09

Robbie Vorhaus

What is your story? Who is your audience? How are you telling your story? Robbie Vorhaus, of Vorhaus Communications, says that with good storytelling companies can brand and market themselves to really get attention. Every company has a soul and a story to tell. Read more…


Leighton Read on What Avatar Teaches Us About Work

Using the principles of games at work.

February 19, 2010 / Podcast # 10-08

Leighton Read

Leadership. Quality analysis. Problem solving. Sales. They’re tasks not only found in business, but also in online role playing games. By using entertainment as a model, Leighton Reed says we can change the way we approach our work. Read more…


Alice Adams on Bridging the Gender Divide at Work

How to build a more productive work environment based on what men and women have in common.

February 12, 2010 / Podcast # 10-07

Alice Adams

Men are from Mars. Women are from Venus. This popular summation of the gender divide is given a lot of credence in the workplace. But the fact is that working women and men are far more alike than commonly realized—and managers who understand that can develop lasting, productive gender equity at work. In Playing to Strength, Alice Adams guides managers and organizations who want to achieve the type of gender-balanced environment that brings out the best in both men and women.

For additional training on this topic, consider these AMA seminars:

* Leadership and Team Development for Managerial Success
* Situational Leadership® II Workshop
* Leading with Emotional Intelligence

To learn more, read these AMACOM Books:

* The Voice of Success by Joni Wilson


Michael Alter on Building Superior Customer Service

When you run an online business, how do you make sure that you are serving the needs of your customers?

February 5, 2010 / Podcast # 10-06

Michael Alter

At SurePayroll, employees win money for making mistakes. Although this approach may seem a little backwards, Michael Alter, president of the payroll provider, says the only way to continue to grow is to change and try new things. And it may account for the company’s fast growth, a three year growth rate of 1.302 percent. Read more…