Archives from July 2009

Ric Merrifield on Rethinking Cost Cutting and Boosting Innovation

A Microsoft strategist exposes what does and doesn't need attention in your organization.

July 31, 2009 / Podcast # 09-31

Ric Merrifield

It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we’re doing and “why” we’re doing it. That’s why we’re leaving so much value on the table.

In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it. Merrifield presents case studies ranging from ING DIRECT to to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time. Read more…


Rosabeth Moss Kanter on the 21st Century Super Corporation

If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.

July 24, 2009 / Podcast # 09-30

Rosabeth Moss Kanter

For over 30 years, Rosabeth Moss Kanter has been a leading thinker in strategy, innovation and change management. Among her bestselling influential books are The Change Masters, Men and Women of the Corporation, and Confidence. Her new book is titled SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good. In SuperCorp, Kanter looks at the emerging best practices of twenty-first century business, and the management skills required to get there.
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Josh Leibner and Gershon Mader on the Power of Strategic Commitment

Even the most well thought out initiatives will fail without true employee ownership, accountability, and engagement.

July 17, 2009 / Podcast # 09-29

Josh Leibner and Gershon Mader

Most managers and executives don’t have a clear system for ensuring the support they need from those around them. In The Power of Strategic Commitment (AMACOM), authors Josh Leibner and Gershon Mader advise on how improve strategic processes by enlisting the support of managers, employees, boards, suppliers, investors, and others. The book outlines the key factors that determine commitment, providing powerful ways to build buy-in that cost nothing.
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Steve Cone on Successful Marketing Through a Recession

A veteran marketing executive offers valuable, tested ideas on what really works --and doesn't--in marketing.

July 10, 2009 / Podcast # 09-28

Steve Cone

With more than 35 years at the top of the marketing profession, Steve Cone has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as presidential campaigns for both major parties. Read more…


Bruce Tulgan on How to Manage Generation Y

Not Everyone Gets a Trophy

July 2, 2009 / Podcast # 09-27

Bruce Tulgan

Now is the perfect time for business leaders, managers, and other so-called grownups to give a much needed reality check to the Generation Y employees that are on their staffs, those born between 1978 and 1990. This is the argument posed by Bruce Tulgan in his new book Not Everyone Gets A Trophy: How To Manage Generation Y.

Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace, and one of the leading experts on leadership and management. Bruce is a best selling author and advisor to business leaders all over the world, and a sought after keynote speaker and management trainer.
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