Archives from June 2007
Ken Gronbach on the Nuances of Generational Marketing
Shifting demographics offer marketing oppportunities and pitfalls
June 29, 2007 / Podcast # 07-11
Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy and culture caused by massive population shifts from generation to generation. Ken shares his observations on how marketers can respond to these changes. Read more…
Lois Kelly on Conversational Marketing
How is conversational marketing different - and better - than word-of-mouth marketing?
June 22, 2007 / Podcast # 07-10
Lois Kelly is the author of Beyond Buzz: The Next Generation of Word of Mouth Marketing. She’s dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Read more…
Greg Bennett on How to “Close” a Consultative Sales Deal
Key steps on how to make the sale and avoid becoming an unpaid consultant.
June 15, 2007 / Podcast # 07-09
Greg Bennett has been a top sales trainer, consultant, strategist and coach since 1988. He is the author of the book Consultative Closing, which offers simple steps that build sales-client relationships while winning even the toughest sales. Read more…
Chuck Martin is Chairman and CEO of NFI Research, a firm that analyzes business and management trends. His new book Smarts: Are We Hardwired for Success?, identifies the key behavioral skills that determine success in the workplace. Read more…
C.J. Hayden on How to Market Yourself
How can entrepreneurs take the fear out of marketing themselves and their businesses to others?
June 1, 2007 / Podcast # 07-07
C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. Hayden is the author of Get Clients NOW!â„¢ (AMACOM) and The One-Person Marketing Plan Workbook. Read more…