Nick Webb on What Customers Crave

What sets you apart isn’t your product but the experience surrounding your product. People don’t go to Starbucks just for the coffee, they go for the experience. Nick Webb, author of What Customers Crave, published by AMACOM, joins us to talk about how to cultivate the perfect customer experience, even if you’re selling widgets, not lattes.

Nicholas J. Webb is a popular speaker and corporate strategist in the areas of customer experience design and innovation. His firm Cravve, provides consulting and training to many of the world’s top brands.

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