Customer service isn’t always the most glamorous job. It usually only makes the news when something has gone horribly wrong or over-the-top indulgent. However, there’s a happy medium, says Adam Toporek, author of Be Your Customer’s Hero, published by AMACOM. Being a hero to your customers isn’t about grand publicity stunts. It’s about being there for your customers when they need you.
Adam Toporek is a customer experience strategist and founder of CTS Service Solutions, a consultancy that provides organizations with real-world, customer-centric solutions through workshops and training. He authors the popular blog Customers That Stick™.