Chris Monteiro on Taking Social Media Seriously

Chris Monteiro, head of MasterCard Worldwide Communications, shares with us communication strategies companies should use in order to help drive growth. Monteiro is in charge of supporting global communications integration, helping the company achieve its vision of a world beyond cash. MasterCard, whose revenues have now reached 60% internationally after going public in 2006, has embraced purposeful listening to inform their business decisions. Listen as Monteiro provides concrete examples of how listening to consumer needs through various online platforms actually helps to improve products. Tracking over 80,000 related social media comments for their Mobile Payments option a few years ago helped MasterCard learn about the product’s reputation. In turn, MasterCard refined the product, delivering a solution that met each of their customer’s needs.

Chris Monteiro has spent 14 years at MasterCard Worldwide, leading worldwide communications at the company since 2006, responsible for employee communications; external influencer relations—ranging from traditional corporate media relations, industry analyst relations and social media channel management and digital influencer strategies; reputation and issues management; thought leadership programming; and public policy communications. In particular, he has been charged with supporting the global integration of the communications discipline at MasterCard in order to help the company achieve its vision of a World Beyond Cash.

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