Customers have turned out to be super-savvy when it comes to technology. It’s common practice to check the product reviews of everything from restaurants to the new vacuum cleaner before anyone even considers buying something. Josh Bernoff wants companies to embrace this tech-friendly mentality; to think outside the box and ignore the job title. It may be the employee you least expect who comes up with the idea that keeps the good reviews coming in.
Josh Bernoff is coauthor of the Business Week bestseller, Groundswell, which has been called the best book ever written on marketing and media by Advertising Age. He is coauthor with Ted Schadler of a brand new book called Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business.
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