Aviad Meitar on Refreshing Romania with Pepsi

A familiar brand in America but overseas, Pepsi was not a household name until now. In his new book, An Unimaginable Journey: How Pepsi Beat the Odds in Romania, Aviad Meitar explains how they noticed that Romania was an emerging economy, poised to become a significant trade partner with the rest of Europe and overseas. By bringing new skills, sales and management to a community eager to learn, he oversaw the group’s growth to the ultimate sale of the business to PepsiCo’s 2nd largest bottler worldwide in mid 2006.

Aviad received a law degree from Tel-Aviv University and an MBA from Boston University. He joined Quadrant Management, the management arm of a privately owned investment fund called North American resources, right after its formation. He started going to Romania in early 1991 and set up the Pepsi business venture on their behalf.

For additional training on this topic, consider these AMA seminars:

*AMA’s Course on Mergers and Acquisitions
*Strategic Agility and Resilience: Embracing Change to Drive Growth
*Strategy Execution: Getting It Done

To learn more, read these AMACOM Books:

*Chocolate Fortunes, by Lawrence L. Allen
*India Arriving, by Rafiq Dossani
*Rebuilding Brand America, by Dick Martin

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