Ben Parr, author of Captivology: The Science of Capturing People’s Attention, joins us with multiple case studies of brands and organizations who used marketing and social media effectively to keep the public’s attention. Whether it’s a 75 year old brand or a charity organization or an individual contributor, we all need attention, to be listened to, to get anything done.
Ben Parr is an American journalist, author, venture capitalist and entrepreneur. He is the author of Captivology: The Science of Capturing People’s Attention, a book on the science and psychology of attention and how to capture the attention of others. He is Co-founder and Managing Partner of DominateFund, a seed-stage venture capital fund. He was previously the Co-Editor and Editor-at-Large of Mashable and a Columnist and Commentator for CNET. In 2012, he was named to the Forbes 30 Under 30.