In Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth Sanjay Khosla and Mohanbir Sawhney discuss how companies fall into the trap of stretching themselves thin in attempts of providing more services, and products across more markets. They call this practice the â€œseduction of more.” They believe that specializing in fewer areas can actually be more beneficial to companies, since it allows for services to be provided in a bigger and bolder manner. In the book Khosla and Sawhney have developed a comprehensive framework to benefit companies in the attempt to become more focused.
Sanjay Khosla is a Senior Fellow at Kellogg School of Management, Northwestern University, and was President of Developing Markets of Kraft Foods (now Mondelez International) from 2007 to 2013, where he oversaw revenue growth from $5 billion to $16 billion in six years.
Mohanbir Sawhney directs the Center for Research in Technology & Innovation at the Kellogg School of Management. They are the co-authors of Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth (Portfolio, 2014).