Adam Werbach on the Strategic Advantage of Sustainability

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible – bad for business, bad for shareholders, bad for the environment.

In his book Strategy for Sustainability author Adam Werbach argues that sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company – and your world – will survive.

Adam Werbach is Global CEO of Saatchi & Saatchi S, specializing in the field of sustainability.

To learn more, read these AMACOM Books:

* Investing in a Sustainable World by Matthew J. Kiernan
* The Sustainable Enterprise Fieldbook by Jeana Wirtenberg, PhD, William G. Russell, David Lipsky, PhD

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