More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible – bad for business, bad for shareholders, bad for the environment.
In his book Strategy for Sustainability author Adam Werbach argues that sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company – and your world – will survive.
Adam Werbach is Global CEO of Saatchi & Saatchi S, specializing in the field of sustainability.
To learn more, read these AMACOM Books: