Ken Kocienda on Starting with an Idea

The story of Apple’s success with the iPhone is that they didn’t make a product people wanted, they made a product people didn’t even know they needed yet but very soon had to have it. Today we’re talking to Ken Kocienda, the creator of auto-correct on your iPhone, about what it was about Apple that put them so far ahead of the competition.

 

Ken Kocienda was a software engineer and designer at Apple for over fifteen years. After graduating from Yale with a degree in history, he fixed motorcycles in Arizona, worked in the editorial library of a newspaper in New York, taught English in Japan, and made fine art photographs in all those places. Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch. Ken is the author of Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

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